Tiki (short for “Tìm kiếm & Tiết kiệm”, which means “Search & Save”) is Vietnam’s fastest and most trusted B2C e-commerce platform. Tiki is well-known for its unique TikiNow service (2-Hours Delivery), world-class customer service with 80+ NPS score, and a diverse catalogue of 100% authentic products from 6,500 brands, in categories such as Consumer Electronics, Lifestyle, Fashion, Books, etc. In 2017, Tiki was among the “Ten Companies with the Biggest Influence on the Development of Vietnam’s Internet” as selected by the Vietnam Software and IT Services Association. Tiki had received investments from VNG, Seedcom, Sumitomo, CyberAgent Ventures previously to fuel its growth.” as selected by the Vietnam Software and IT Services Association.

Mô Tả Công Việc

As a senior category marketing executive, you will be responsible for:

  1. Campaign Planning and Execution (40% workload)

- Brainstorm, plan and manage monthly, quarterly, annual campaigns for your in charged category with clear objective and target.

- Keep oversight on campaigns and make necessary adjustments so as to achieve maximum efficiency.

- Propose initiatives for category development in terms of (communication strategy, brand partnership strategy, promotion scheme, etc.)

- Conceptualize and develop interesting, relevant campaigns for Tiki’s customers with delightful user experience through desktop, mobile site, and apps interface to achieve conversion.

- Collaborate with internal and external stakeholders for campaign execution.

- Continue refine and revamp campaign planning and execution processes.

- Work closely with brand partnership, online marketing, engineering and design leadership teams to drive aspects of campaign planning, channel optimization, as well as catalogue, landing and store page launches.

- Manage onsite ownership (Look-and-feel, attributes, filtering, features, content, and banners) of Tiki’s Homepage.

- Use performance tracking, reporting and optimizing campaign performance.

- Ensure exposure to different online marketing channels (Google ads, Facebook ads, social media, affiliates, & CRM pushes) effectively.

  1. Brand Partnership (40% workload)

- Meet up with partners, explain in details brand partnership package of Tiki and discuss for investment from partners.

- Create and implement co-branding marketing plan with partners to develop effective co-marketing opportunities and branding integrations/activations in coordination with the Commercial Team, Online Marketing Team, PR- Branding team, etc.

- Arrange and execute onsite resource package and page decoration for in charged brand partnerships campaigns.

- Keep oversight on campaigns and make necessary adjustments so as to achieve maximum efficiency.

- Conduct final report, send to partners and respond to partner’s inquiries if any.

  1. Onsite Merchandise (20% workload)

- Manage full onsite arrangement for Tiki’s Homepage (Look-and-feel, attributes, filtering, features, content, and banners).

- Create campaign governance and resource allocation criteria.

- Ensure page decoration and banner production is aligned with all categories and campaigns.

- Arrange and execute of onsite resource package and page decoration for the campaign.


Yêu Cầu Công Việc

  1. Background:

- Bachelor’s degree in Business, Marketing or a related field required.

- Good knowledge of MS Office (specifically MS Excel) 

- Experience of 2 or more years in marketing (experience in e-commerce is a plus but not required).

- Working experience from the retail organization/brand team/account management in agency is a plus but not required.

  1. Professional & Soft Skills:

- Strong analytical and project management skills.

- Basic knowledge of performance marketing is required. 

- Good English written and verbal communication skills.

- Must be flexible for overtime working and have enthusiasm for teamwork and fast-paced environments.

- Independent, proactive and critical thinking skills.

- Detail-oriented and passionate to work quickly/efficiently to meet deadlines.

Ứng tuyển tại ĐÂY 

Trần Công Danh

ITEC Career Centre (ICC) International Training and Education Center - ITEC

Tel: (84)-8-38303625 (Ext 114) | Fax: (84)-8-38325926 | Email: career.center@itec.hcmus.edu.vn

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