Mô Tả Công Việc

As a senior category marketing executive, you will be responsible for:

1. Campaign Planning and Execution (40% workload)

- Brainstorm, plan and manage monthly, quarterly, annual campaigns for your in charged category with clear objective and target.

- Keep oversight on campaigns and make necessary adjustments so as to achieve maximum efficiency.

- Propose initiatives for category development in terms of (communication strategy, brand partnership strategy, promotion scheme, etc.)

- Conceptualize and develop interesting, relevant campaigns for Tiki’s customers with delightful user experience through desktop, mobile site, and apps interface to achieve conversion.

- Collaborate with internal and external stakeholders for campaign execution.

- Continue refine and revamp campaign planning and execution processes.

- Work closely with brand partnership, online marketing, engineering and design leadership teams to drive aspects of campaign planning, channel optimization, as well as catalogue, landing and store page launches.

- Manage onsite ownership (Look-and-feel, attributes, filtering, features, content, and banners) of Tiki’s Homepage.

- Use performance tracking, reporting and optimizing campaign performance.

- Ensure exposure to different online marketing channels (Google ads, Facebook ads, social media, affiliates, & CRM pushes) effectively.

2. Brand Partnership (40% workload)

- Meet up with partners, explain in details brand partnership package of Tiki and discuss for investment from partners.

- Create and implement co-branding marketing plan with partners to develop effective co-marketing opportunities and branding integrations/activations in coordination with the Commercial Team, Online Marketing Team, PR- Branding team, etc.

- Arrange and execute onsite resource package and page decoration for in charged brand partnerships campaigns.

- Keep oversight on campaigns and make necessary adjustments so as to achieve maximum efficiency.

- Conduct final report, send to partners and respond to partner’s inquiries if any.

3. Onsite Merchandise (20% workload)

- Manage full onsite arrangement for Tiki’s Homepage (Look-and-feel, attributes, filtering, features, content, and banners).

- Create campaign governance and resource allocation criteria.

- Ensure page decoration and banner production is aligned with all categories and campaigns.

- Arrange and execute of onsite resource package and page decoration for the campaign.

Yêu Cầu Công Việc

1. Background:

- Bachelor’s degree in Business, Marketing or a related field required.

- Good knowledge of MS Office (specifically MS Excel) 

- Experience of 2 or more years in marketing (experience in e-commerce is a plus but not required).

- Working experience from the retail organization/brand team/account management in agency is a plus but not required.

2. Professional & Soft Skills:

- Strong analytical and project management skills.

- Basic knowledge of performance marketing is required. 

- Good English written and verbal communication skills.

- Must be flexible for overtime working and have enthusiasm for teamwork and fast-paced environments.

- Independent, proactive and critical thinking skills.

- Detail-oriented and passionate to work quickly/efficiently to meet deadlines.

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