Online Marketing at Foodpanda Co., Ltd

Cao Nguyệt Thanh

Jun 22 2015

Foodpanda, the world’s largest online food ordering platform was initiated by the globally leading startup incubator Rocket Internet (www.rocket-internet.de).

Address: 8Fl, 14 Phan Ton Str, Dakao Ward, District 1, HCM City

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Rocket Internet establishes promising internet models like foodpanda. Headquartered from Berlin yet located based, foodpanda launched in 2012 & is fully operational in 44 countries, employing +800 people globally. This growth continues impressively.

Foodpanda established itself in Vietnam in 2012 & is one of foodpanda's fastest growing ventures holding a market leading position in 5 local cities; Ho Chi Minh City, Hanoi, Can Tho, Da Nang & Nha Trang.

"We provide a level of service that's unrivaled! We pride ourselves on providing our customers the widest selection of the best restaurant's to choose from at affordable prices and in the fastest possible delivery time!" – foodpanda Vietnam.

Develop marketing campaigns on different online channels (GDN, Social Medias, CRM, website);
Work closely with the Design team to develop banners, focusing on Customer Experience, CVR, CTA;
Track and analyze performances of marketing campaigns;
Develop relationships with partnering companies and create new partnerships;
Community management and content creation on Social Medias;
Work closely with the Offline Marketing Executive and PR Manager to create 360° strategies;
Develop contests to improve engagement on Social Medias;
Create Landing Pages;
Oversee New Vendors online marketing campaigns;
Analyze and understand customer behavior in order to improve Customer Experience with the brand;
Analyze and report;
Develop Newsletters and CRM programs.