A. Main responsibilities & duties
● Manage a portfolio of campaigns to achieve volume, quality and ROI goals with strong analytical capabilities.
● Plan, execute and analyze user acquisition campaigns budget across marketing channels and go to meet business’s KPIs.
● Apply testing methodologies with multiple creatives and funnels on an ongoing basis throughout your campaign’s portfolio.
● Optimize acquisition efforts by analyzing marketing trends, testing new targeting segments and insights implementation
● Ensure tracking effectiveness of advertising campaigns and implementing continuous improvements and optimization - Source, evaluate, and test new user acquisition channels.
● Keep track of changes and trends in the online marketing world and constantly identify areas for optimization.
● Understand the business’s KPIs & organization structure.
B. Requirements
● Around 2 years of experience with the digital media ecosystem (i.e Google UAC, Facebook Ads, SDK ad networks), managing large scale user acquisition budgets on various channels and different goes (US preferably)
● Previous experience in managing mobile-app-install campaigns
● Strong analytical and Excel skills (Pivot Tables, Vlookup, Calculated fields, Advanced Formulas) - Must
● Experience in working with data analytics platforms like AppsFlyer, Adjust, or Tableau
● An experienced planner and project manager, with strong cross-team coordination skills. Must be comfortable operating at different levels in the organization, and across various teams – creative, data, product and so on.
● Strong written and verbal communication skills in English, ability to articulate ideas and persuade stakeholders.
● BA/B.Sc. in economics, statistics or mathematics is an advantage
C. Benefits
● Equipped with a PC or laptop.
● Competitive salary based on interview results.
● Working in an agile and active start-up environment.
D. Application
Apply your CV with the Tittle [TEAM70]_Your name_Apply for the Performance Marketing position via email This email address is being protected from spambots. You need JavaScript enabled to view it.