(Main objective(s) / purpose(s) of the role)
- As a Communication Marketing Executive of a brand with new journey for positioning brand name in cosmetics industry, you need to take responsibility to innovate and execute online and offline branding activities to enhance brand performance.
- Be a positive, innovative and can-do attitude Marketers to do something bold and good for your brand.
Principal Accountabilities
(All accountabilities of the role)
1. Digital communication development and platform management
- Build and implement 360o communication action plan periodically (media buy, KOL, online/offline press…) to develop, re-build, maintain, and enhance brand position in consumer's minds.
- Execute communication action plans and monitor performance results.
- Plan and manage monthly contents of brands websites and social media channels to build a strong sincere brand identity.
- Report monthly creative and media result as well as competitors’ advertisement activities.
- Liaise with media / KOLs to provide press releases, PR news / contents / images to promote brand products.
- Create product contents and infographic for new launches.

2. Online CS management / Product and ads licensing
- Manage customer inquiries on brand website / brand official social media channel.
- Work with Ops Team to track and get product and ads license for Brand.
- Manage administration tasks for Marketing Team.

3. Digital campaign / event / paid media management / content marketing
- Conduct innovative paid editorial/advertorial content.
- Coordinate and support digital campaigns for major launches and/or brand initiatives.
- Develop ideas to create online traffic and on-offline link events.
- Develop new ideas to maximize digital and social media exposures for Brand.

4. Working relations with internal/external partners
- Create and leverage network with digital/social influencers.
- Manage key stakeholders; build long term good relationships (Media / Influencers / Bloggers / VIP customers) to maximize brand awareness.

5. COMM budget management and KPI-setting
- Control digital marketing communication budget by activities and manage efficiency of each campaign results.
- Allocate and manage marketing budget for monthly, quarterly and yearly activities; follow marketing calendar.

6. Planning and reporting
- Work closely with Brand Team to create, implement and evaluate executional marketing plan based on regional and local strategy.
- Work closely with marketing agencies to implement communication campaigns.
- Conduct monthly MC report to HQ, RHQ and Managers.

(Qualification and experience, personal skills and attributes)
- Education: at least Bachelor Degree in Marketing / Business Administration / Communication.
- English: business level.
- Computing: MS Office, especially Excel and PowerPoint.
- 2+ years of digital marketing experience in Cosmetics / FMCG industry (must).
- Strong in content creation enhanced by good sense of creativity as well as the ability to catch up with new trends and quickly adapt to Brand.
- Having sound knowledge about SNS management and/or network with media / KOLs is much preferable.
- Having some graphic design skills is a big plus.
Personal skills and attributes:
- Deep interest and passion for cosmetics and beauty.
- Able to execute and measure campaign performances.
- Excellent communication and interpersonal skills with professional and positive working attitude.
- Personality: result-oriented, open-minded, proactive, diligent.

Vincom Center (Vincom Đồng Khởi), 72 Đường Lê Thánh Tôn, Bến Nghé, District 1, Ho Chi Minh City, Vietnam