What you would do
Reporting to Onsite Merchandising Manager, the Merchandiser will be responsible to:
- Work closely with Category Managers & Commercial team to develop onsite merchandising and campaign to achieve sales targets & new customer acquisition/retention to Tiki
- Manage company/category/brand campaigns from planning, preparation, execution & post-mortem. i.e. Produce campaign mechanic/ micro-site layout to optimize customer experience and maximize sales potential based on various factors; Maintain a comprehensive library of appropriate data: Deals Tracker, Sales Data, Traffic, Conversion Rate, etc…
- Work with marketing to execute graphics and online marketing plans to drive traffic to store/campaigns week-on-week
- Analyze past campaign performance and report on the current campaigns
- Conceptualize and develop interesting and relevant campaigns to execute specific strategic directions. i.e. Build and execute plan to acquire new customers to cate to Tiki
- Analyzing traffic, sales, and volume growth on a weekly basis to understand customer shopping journey, to build & execute onsite engagement activities with customers to make sure for each shopping touch-point Tiki make shopper satisfied for effortless shopping and maximize Customer Lifetime Value (CLV)
- Identifying business opportunities and risks
What you should have
- Bachelor’s Degree, preferably in e-Commerce marketing & campaign, brand marketing & shopper insight team, brand marketing agency, retail, or management consulting or equivalent e-Commerce experience
- Solid understanding of Retail/E-Commerce/Marketplace business in terms of the customer journey, Customer Lifetime Value (CLV) within the Electronic Accessories, Home Living, Home Appliance industry
- Demonstrated ability to handle multiple tasks, prioritize them, and meet deadlines
- Experience on project management, coordinating across functions or communication
- Strong data analysis skills and knowledge of Microsoft Excel and PowerPoint. Ability to deliver insight and recommendations based on data
- Willingness to learn in a fast-moving environment and experience working in an entrepreneurial environment