Marketing Intern at Hoan My Medical Corporation

Cao Nguyệt Thanh

Jun 22 2015

Hoan My www.hoanmy.com is the largest private hospital group in Vietnam with six hospitals and one medical center. The hospital group focuses on delivering affordable, high quality healthcare to the middle and lower-middle class and serves over 1.2m patients per year. Our mission is to bring clinical and service excellence at affordable price to the people of Vietnam and our objective is to become the leading and most reputable private healthcare provider in Vietnam.

Address: 11th Floor, Maritime Bank Tower, 180-192 Nguyen Cong Tru, Nguyen Thai Binh Ward., Dist.1, HCMC

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Key Responsibilities:

Support the development of the marketing strategy and marketing plan for each hospital to strengthen Hoan My brand name and increase market share;
Increase Hoan My awareness through marketing initiatives;
Analyze data and estimate demand for services to identify potential markets and devise plans to deliver the appropriate message;
Create advertising content;
Increase our social media presence;
Write content for marketing materials, working closely with designers;
Write press release and liaise with media partners;
Attended CSR events such as cardiac screening programs in rural locations;
Work with the Business Development team to support growth initiatives, such as acquisition of new hospitals/clinics and creation of new business lines;
Organize Focus Group discussions and market research activities, to gather research on patients;
Analyze data and demand for potential new geographic and medical services/programs;
Work with the Sales team to improve marketing channels;
Attend high profile marketing events.