JOB DESCRIPTION

 Business
• Support the execution of brand plans and consumer
engagement activities to ensure that Brand objectives are
achieved.
• Adhere to the Global Brand Governance matrix, seeking
appropriate governance and oversight in line with the
Brands global portfolio positioning
• Support the definition of brand vision, strategy,
positioning and marketing mix including pack and product
specification and communications, in line with Brand
strategies.
• Analyse market research data in order to understand
Brand issues and market opportunities
• Compile and prepare documents for Brand projects and
brand performance are on time in full.
• Track and monitor brand implementation, performance
from both internal & external available resources to
ensure agreed brand activities are effectively executed
and brand issues to be fully captured.
• Monitor and report Brand Support Expenditure (BSE) to
ensure it does not exceed budget defined in operational
Brand plan.

 People
• Handle communication between Brand Marketing and plan
is effectively executed and Brand programs are
effectively implemented in the field force.
• Monitor external agencies to ensure day-to-day activities
related to Brand programs are performed with required
quality and agreed cost & timescales as defined in
operational Brand plan.
• Self-development by developing understanding &
appreciation of the brand strategies among the Trade
Marketing & Distribution (TM&D) team through sharing &
feedback session.
• Participate in the origination, evaluation and
implementation of new, innovative ideas.

JOB REQUIREMENTS

• University graduate with solid academic results,
preferably in business management
• Understanding of basic marketing concepts (Brand
Communication, Promotion & Distribution)
• Minimum 2-3 year experience in Brand Marketing in a
sizable FMCG company (preferable an MNC)
• Cross-functional experience of Sales & Trade Marketing
operations is an advantage.
• Able to demonstrate an interest and awareness of
product development, trade and consumer insights, copy
strategy and BTL communication.
• Ability to think /operate strategically, focus and drive for
result
• Influencing skill, particularly in dealing with senior
management team
• Effective communication & negotiation skills.
• High integrity and honesty.
• Competent spoken and written English.

YOU SHOULD HAVE THESE SKILLS

_ Strategic and Analysis skills

_ Leadership

BENEFITS

_ Competitive salary

_ Healthcare plan for you and your family

WORK LOCATION

British American Tobacco39 Le Duan, Dist.1, HCMC

                                        *****IF YOU ARE INTERESTED IN THIS POSITION, PLEASE APPLY YOUR CV IN ENGLISH, HERE *******